Hello, and welcome to my website. I’m Sam Holstein, a childhood entrepreneur turned author, now a marketing strategy consultant.

Early Career

My entrepreneurial journey began with childhood lemonade stands, crafting paper footballs, and refurbishing computers for eBay sales. But the real turning point was at fifteen, when I founded Pufferfish Software. This venture, focused on creating iPad therapy apps for children with autism, sold over 14,000 copies of 8 unique apps. My early achievements as a young entrepreneur garnered recognition, including the YWCA’s Woman to Watch award, a citation from Governor Kasich, and the EO’s High School Entrepreneur of the Year award.

Professional Writing

A question that kept coming up during my time with Pufferfish was, “How can you make an app without even knowing how to code?” This prompted me to write “iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding,” published with Apress. During this process, I realized I enjoyed writing more than running a software business. This led me to pursue a career as a writer.

I found a platform for my work on Medium. Through 500+ blog posts on a range of topics, from psychology and philosophy to science, I was able to share my knowledge with over 5 million readers. My work resonated with many, leading to over 3,000 newsletter subscribers and features in publications like Debugger, Mind Cafe, and The Post-Grad Survival Guide. I published additional books along the way, including Work Less, Finish More, and Mastering Minimalism.

Marketing Strategy

Despite my writing success, I missed the business world. My journey has brought me back to where my passion truly lies: helping small businesses thrive. As a marketing strategy consultant, I specialize in creating data-driven strategies that significantly enhance my clients’ marketing operational efficiency.

My method starts with integrating marketing analytics throughout the sales funnel: top-of-the-funnel activities like lead forms and extends through lead nurturing all the way to the successful closure of major deals. I use this to provide a real-time, comprehensive view of customer engagement and behavior. This is presented through dynamic real-time dashboards, offering strategic marketing insights directly to my clients.

The rewards of this approach are realized when we review the data. This collaboration allows us to pinpoint exactly which marketing efforts are yielding results and which are underperforming. Armed with this knowledge, my clients make informed decisions to reallocate resources from less effective campaigns to those showing promising outcomes. This streamlines marketing efforts and ensures a smarter investment of resources, leading to increased returns and growth.