Sam Holstein

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The Ultimate Guide to Artificial Intelligence for Writers

Are you an online writer who’s tired of pumping out thousands of words every day, only for most of them to tumble into the void?

Are you a freelance writer who’s tired of having to sit down and research and write for client after client, day after day, with no end in sight? I personally hate doing freelance work because it hurts to give my writing heart and soul to a subject I don’t care about.

Thanks to the magic of artificial intelligence technologies, we don’t have to sell our writing souls for cold hard cash any more. We don’t have to exhaust ourselves typing thousands of words every day to make a living. By learning how to use copywriting artificial intelligence software, we can outsource that work to a computer that can do that work for us in a fraction of the time.

I can’t overstate how much I love copywriting AI software. Thanks to copywriting AI, I’ve had the patience required to take on freelancing work for the first time in years. While the copywriting AI does all the heavy work of researching and writing, I can apply my editor’s eye to the AI output, and together we can produce an article better than either one of us could have produced alone. Best of all, it takes less than an hour to produce an article for a client, driving my effective rate-per-hour way up.

Writers who learn how to use AI will experience exponential increases in what they can produce and earn. Imagine how much you could achieve if you could write 10,000 words a day. Writers who don’t use AI will soon find themselves outcompeted by people who can produce more in less time.

You’ve probably seen some copywriting AI already in the past few years. You probably tried it out yourself, only to find it totally sucked. Many people have tried to make copywriting AI over the last few years, but most of these solutions produced choppy, ugly, unusable text. It’s only in the last 12 months that copywriting AI has become truly competitive.

Here is a review of all the popular copywriting AI on the market right now.

Number #1: Jarvis by

There is only one AI-powered copywriting tool that can produce text that’s anything like what a human can write on the market right now, and that’s Jarvis by

Jarvis has been an essential assistant for all my writing projects over the last few months, especially for my client work. Jarvis’s output has unparalleled quality. Jarvis even has the ability to write blog posts all by itself, a few of which I’ve published on Medium. Truly astonishing power.

That power, though, requires a bit of training to use. You can’t just hit a button and receive a fully generated blog post. Jarvis is like a 300 hp engine, and you need more than an engine to make a car. You need to practice using the Jarvis editor and available templates before you can get high-quality output.

Other copywriting AI products have features Jarvis doesn’t have. They are also considerably cheaper. But every other competitor I tested simply doesn’t have the high output quality Jarvis has. It doesn’t matter how affordable your copywriting AI is if the output looks like something a computer wrote. Because of this excellent gen, it’s not surprising they’re used by companies like Google, IBM, and Autodesk, to name a few.

Jarvis used to be eye-poppingly expensive at $120 per month per seat. But they just released a new pricing plan, and Boss Mode (the mode with document editors, critical for professional writers) now starts at $60/mo. for 50,000 words. For the vast majority of writers, this is more than enough words to generate per month.

Runner Up: Writesonic

The runner-up to Jarvis is a company called Writesonic. Writesonic is used by big names like Entrepreneur, The Verge, and VentureBeat. If you’re looking for a less powerful budget alternative to Jarvis, Writesonic is a great place to start.

They must have good enterprise plans for magazines, or maybe their long-form content gen tool is more convenient for some people, because I found Writesonic output simply isn’t as good as Jarvis output.

The most inconvenient part of using Writesonic was their AI article writer.

In Jarvis, you can create documents and have access to every generation template while working on one single document. You can generate some output, edit it, generate more, edit some more, and iterate as much as you like.

In Writesonic, you can do nothing of the sort. You can go through their AI article writing process once and that is the end of that. Any editing you need to do — which, believe me, there will be editing — you can do on your own.

You can read the entire article it wrote, cleaned up so it’s formatted well, here.

Writesonic is so close to being a worthy Jarvis competitor. They are cheaper than Jarvis, that’s for sure. If the quality of their word generation for templates was better, and if their document editor was more flexible, they might have me as a customer right now.

If you’re budget-minded, you can use Writesonic and piece together your generation pieces in another document. There will be a lot of back and forth as you re-write prompts over and over again, but if you want to save the money, you can.

Notable Mention: Shortly

Shortly is minimalistic and beautiful. If you’re interested in writing AI that is less about sales copywriting and freelancing and more about beautiful prose, you may be interested in Shortly. (Shortly was recently acquired by, Jarvis’s parent company, which doesn’t surprise me at all).

Shortly has two modes: Nonfiction blog writing and story writing. As someone who’s always struggled to complete fiction writing, the “I’m writing a story” option excites me, but I make money writing articles and blogs, so this review will cover their nonfiction writing functionality.

Look at this beautiful interface:

My trial comes with 4 uses, so let’s make the most of them.

I put in the headline “10 Tips to Help You Get Great Sleep” and this is what it came up with as an intro. Not bad! Not bad at all. But I don’t want to have to lead it through the entire article.

I hit generate again and got more good text.

Then I tried the text expander.

Their trial is very limited, but from what I can tell, Shortly is pretty good. It’s basically the same as the document editor from Jarvis, without all the templates and customizability. That doesn’t make sense from a business perspective and I wouldn’t recommend it for freelancers, but it sure is pretty.

Don’t Waste Your Time With These AI

In the course of writing this article, I tried a lot of content writing artificial intelligence. I am sorry to say that the vast majority of the AI I tried simply weren’t worth my time or your money. These include:

  2. Thundercontent
  3. Peppertype
  6. Content Calliope

Used by Penguin Random House and Koch Industries, is the same price as Jarvis… but if you ask me, their content gen is noticeably worse than Jarvis and Writesonic. Which is astonishing, considering their sky-high price point.

Their demo didn’t come with the long-form editor, but they have a YouTube video demonstrating it.

Judging by the youtube demo, they’ve got better in-line long-form content editor features than Jarvis (write for me & paragraph in addition to rephrase) but after spending an hour and a half demo testing dozens of different content AI, I doubt it is as good as it looks. has a browser extension and a WordPress plugin that allows you to use all their recipes right in Medium, WordPress, or whatever platform you prefer. This would be a tremendously useful add-on to have for a copywriting AI that produced quality output, but not a selling point for a generation platform that has questionable output.


Thundercontent’s first impression is professional and classy. But when I went to use the generator, it kept hitting me with errors. First I generated too much content in too little time. Then I needed one hundred and fifty characters in the blog post prompt to continue generating.

Thundercontent generated an okay intro for a blog post, but I quickly ran out of credits on the free plan to test their content any further… and I wasn’t impressed with the service enough to pay money to find out.

I skipped over to content paragraph generation to see how that worked.

This copy seems okay, but again, not blowing my mind. Combine that with all the errors I had using the software, and I’m not leaving feeling impressed.

When I first signed up, I hoped Peppertype would be a more affordable version of Jarvis. But their affordability comes at a clear price. The marketing copy Peppertype generated for me was substantially worse than the marketing copy Jarvis generates for me.

This output is uncreative and not useful. It would be more worth my time to sit down and simply come up with some AIDA ideas all on my own.

Longshot is incredibly expensive for how clunky it is. Their feature-set seems amazing on paper — being able to generate a blog post with keywords from merely an idea would be tremendously useful. But when I attempted to generate a blog post based on the input “waking up early,” it pitched me irrelevant headlines clearly pulled from foreign Google searches. Maybe it works better with other types of content, but it didn’t work well for me. For that price point, you can find a service that is less clunky. really excited me when I was testing their demo. With tools like “Expand” and “Instruct,” the writing process could become a lot quicker and smoother.

I clicked over to Shakespeare AI, entered “10 tips to help you get good sleep” as the topic and “an article with tips that will help the reader get a good night’s sleep” as the content brief. There are two options: Write for Me and Instruct. I had no idea what Instruct does, so I clicked Instruct.

And I got this.

Whatever this is, it certainly has nothing to do with sleep.

Content Calliope

To be quite frank, Content Calliope was the worst writing AI I tested. It was more of an old nineties-style “text generator” than it was true writing AI. Its interface was also tremendously clunky. To call this solution AI does a disservice to the other platforms I tested.

In Conclusion

Automation and artificial intelligence have come for content writers. Copywriting AI like Jarvis and Writesonic can write an astonishing amount of high-quality copy in a stunningly short amount of time. Wielded by trained copywriters, these tools can be massively powerful. Used by inexperienced users, though, and they can generate weird snippets of text and appear to be more trouble than they’re worth.

If you are a writer, I highly recommend getting started with Jarvis and learning how to harness its power. It’s hard for me to imagine copywriters maintaining competitiveness over the next ten years without access to software like Jarvis. The earlier you get started, the farther ahead you’ll come out.